Customer and Operations Management for Executive and Continuing Education
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Customer and Operations Management with CRM (COM) is a complete web-based business management application ideally featured to assist you in managing your executive and continuing education programs. COM enables you to have a relentless focus on your customer (for open enrollment and custom courses) with its full CRM (Customer Relationship Management) tool set. COM’s customer interaction management, direct email marketing management, and sales coaching and management tools are complemented by its comprehensive reporting structure to provide the labor saving features and information you need to engage your prospects and customers in a personalized and attentive fashion so as to ensure long-term profitable relationships.
Efficient and effective operations are today’s necessities, not "wished for" ends. COM’s functions and features enable you to bring new crispness to your operations. Its web-based functionality makes communications regarding the coordination of: event tasks, course preparation and scheduling tasks, faculty requirements and schedules, invoicing and collection efforts, student application processing, etc. easy. COM is intuitive and brings its full array of management tools to the members of your team, without reliance upon or interface with IT support personnel. COM’s labor saving functionality will reduce the number of hours of effort required to effectively and efficiently manage and conduct your programs.
Affordable
Customer and Operations Management with CRM is designed for organizations with limited resources, infrastructure and time for an expensive and large-scale technology implementation. Customer and Operations Management with CRM can be fully operational within hours. Once operational you will immediately begin to experience dramatic improvements in the effectiveness the efficiency of your sales and course management activities.
Easy to use
There are no complex or cumbersome queries to write and rewrite in order to gain access to the data you need to respond to key business questions. Customer and Operations Management with CRM provides the information required by marketing and sales managers to identify and create the path on which to migrate prospects to leads, leads to students, students to repeat students, all with a simple point and click. Because COM creates a collaborative communications network, information on prospects, changes to program requirements, rescheduling of instructors, etc. will all be shared among the team members instantly.
During the same week you install Customer and Operations Management with CRM, you will be empowering associates in all departments with the information and tools to communicate, streamline course management and marketing processes, and manage individual and team efforts. You will also be making your students and companies feel important and loyal, giving you an edge over competitors.
Innovative Technology Application
Customer and Operations Management with CRM is a leapfrog innovation to traditional course registration software. It provides a platform for a customer-centric operation with significant efficiencies in its imbedded business processes. COM enables you and your associates to convert the data in your course management business processes into intelligent and intuitive views that provide powerful marketing and sales information, customer relationship management information, and performance measurement information.
Customer and Operations Management with CRM accomplishes all of this with the point and click of a mouse, without the need to write or rewrite complex database queries. COM’s technology platform is not anchored in a personal use database application or small business web page technology. It is robust "industrial strength" Microsoft SQL Server and Microsoft ASP.net. Because this technology foundation is widely used in institutions of all sizes, IT shops can be comfortable modifying the application, if the need ever arises.
Do More With Less
Endless hours are consumed by the many tedious communications activities related to: marketing messages, sales messages, course schedules, instructor logistics, student pre-work assignments, task management, etc. Customer and Operations Management with CRM provides an extensive array of tools to enable you and your team members to be more effective and more efficient in you operations. You will begin to measure your return of your investment in COM immediately.